CIIM is offering a digital marketing programme for Cyprus executives and business leaders for the second year, starting March 2012.

The course in designed for those with responsibility  for developing or implementing an organisation’s online marketing strategy, as well as other managers with direct responsibility for the company’s marketing functions.

Last year’s participants include executives from Papaellinas Group , Cyprus Airways, Bank of Cyprus, CYTA and Top Kinisis Travel.

Taught by international digital marketing practitioners who run and deliver online marketing campaigns on a daily basis, the programme focuses on giving          participants the latest tools and practices, to build their online branding strategy and engage with customers online through Search Engine Marketing, Online Advertising , Affiliate Marketing, Mobile Marketing, E-mail Marketing, Web Analytics, Planning Digital  Marketing Campaigns and Social Media Marketing (Integrating Facebook, Twitter and Linked In onto your marketing strategy).

Participants will learn how to plan, implement and manage a comprehensive digital marketing strategy for their organisation, and to integrate digital  marketing tactics into the overall marketing strategy of the company, as well as to maximise the performance of its online marketing investments.

Upon successful completion, participants receive  certificates from CIIM  and also have the option to receive a Diploma from the Digital Marketing Institute  which involves optional submission of an additional assignment. The Digital Marketing Programme is taught in five  one-day sessions from March to June 2012 and    is partly subsidised by the HRDA

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Cyprus’first wind park, the Orites in  the Paphos district, was inaugurated in March.

The euro170m renewable energy project, which is capable of producing 8% of the island’s electricity, consists of 41 Vesta V90 2MW turbines, spread over 16km of mountainous terrain.

Its construction is considered a pioneering venture as all previous energy investments on the island have been financed by the public sector.

Aside from being the first private sector power venture on the island it is also the first project to benefit from the new 20 year fixed rate tariff that was approved by the government and the  European Commission.

According to its developers, the 82MW Orites is capable of reducing CO2 emissions by nearly 100,000 tonnes and can meet the annual electricity needs of around 25,000 households on the island, with an output of 120,000 KW of energy each year.

The farm will also contribute significantly to the government target of producing 13% of the island’s electricity from renewable sources by 2020. And it represents  27% of the required wind energy capacity of 300 MW. Financing for the project was secured by British company Platina Partners with the European İnvestment Bank providing 50% of the loan under a conventional project finance structure.

Speaking at the inauguration ceremony, Chairman of DK Wind Supply,  Akis  Ellinas, the inspiration behind the development Orites described wind energy as the only advanced technology ready and able to deliver renewable power on a large scale.’

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Fishermen in Zygi and the wider areas of Larnaca and Limassol have a safe base to dock their boasts, following the opening of the Zygi fishing shelter in May.

The euro15m shelter, with docking space for 220 boasts, also includes facilities such  as pavements, breakwaters, piers, vessel launching and hauling areas and parking lots. Co-funded by the European  Fisheries Fund, the shelter is expected to become the centre of many community activities, thus giving local and foreign tourism a much needed boost.

In his speech at the opening ceremony, President Demetris Christofias said the shelter, with its modern facilities, was a step towards improving living conditions for local fishermen and generating additional income for the fishing industry.

‘the fishing industry is a relatively small sector of the economy but provides significant social benefits and contributes substantively to the socioeconomic development of the costal areas’

The Zygi fishing shelter is the single biggest infrastructure constructed for the Cyprus fishing industry.

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The new three-lane Limassol to Nicosia  motorway system opened in November and has been hailed as  successful in meeting its main aim of easing traffic congestion.

The additional lane which is featured on both stretches of road leading into and out of Nicosia accommodates around 63,000 vehicles daily or 4,000 vehicles per hour.

In the past, the specific stretch of motorway experienced some of the island’s heaviest traffic jams as motorists driving into the island’s capital would frequently bottle-neck within several kilometres of Nicosia. The main artery leading into Nicosia was also reconstructed with the creation of a roundabout near Lastsia. The entire construction project, which took around two  year to be completed cost an estimated euro33m. Speaking during the inauguration ceremony President Demetris Christofias said the creation of modern and safer  highways was a priority for the government as private cars remain   the main mode of transport on the island.

However, while the new motorway offers a lot in terms of road safety,  traffic police are still pleading with motorists to get updated on how to use the three-lane system. Following its launch, police began a media campaign in which they provided the public with announcements on how to use the motorway as well as providing television channels with short films on how to safely drive on the three-lane system.

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The online presence of the Paphos tourism product was strengthened this year with the expansion of a dedicated website (www.visit-pafos.org.cy) which attracted a rise in visitors. According to site statistics  gathered by the Paphos  Tourism Board  ovewr a period of eleven months (January-November 2011) the site received more than 320,000 unique visitors with the average user looking at five pages and spending about 3,5 minutes navigating the site. The main countries, Holland, Greece, France,  Switzerland, Norway,  Spain, Russia, and Cyprus. The days with the highest volume of visitors were Monday, Friday Saturday, and Sunday.

The most popular pages were those which featured archaeological monuments, culture, beaches, nature, activities and recreation and accommodation.

Currently the site available in Greek, English and Russian .the tourism board is in the final stage of the upgrade which will see the addition of the German language. The board also plans to add languages of other target countries.

In addition to an upgrade cultural calendar and new images and text, next year the site will expand into social media.

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